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Ordering platform commission guide
What line items actually make up a food marketplace commission and how does it affect your margin? With a worked example we explain the impact of commission, hidden fees and a hybrid channel strategy.
Short answer
An ordering platform commission consists of items such as a turnover percentage, delivery/service fee and campaign contribution. It should be evaluated relative to gross margin, not turnover; moving loyal customers to the direct channel lowers total cost.
How does an ordering platform commission work?
A food marketplace commission looks like a single percentage but usually consists of several items. The aim of this guide is to show commission's real impact on your gross margin, independent of the turnover percentage.
- Turnover commission: The percentage taken on each order's amount.
- Delivery/service fee: An item added when the platform courier is used.
- Campaign/discount contribution: The share expected from the business in platform campaigns.
- Promotion/advertising: Optional spend to appear higher in the list.
Impact on gross margin — worked example
Say a 100 TL order has an ingredient cost (COGS) of 40 TL; your gross margin is 60 TL. If the platform takes a 25% turnover commission, that is 25 TL. Commission looks like "only a quarter" of turnover but is nearly half of your profit (60 TL).
On a low-margin product the impact is harsher: for a 100 TL turnover with 70 TL COGS (30 TL margin), a 25% commission (25 TL) takes most of your profit. So always evaluate commission relative to margin, not turnover.
- Find the per-item gross margin (sale − ingredient cost).
- Calculate commission + extra items in TL.
- Divide that by margin: what percentage of profit does it take?
- Remember you pay this again on every order from a loyal customer.
Hidden-fee checklist
- Increased business contribution during campaign periods
- Impact of payment/service fees and VAT on commission
- Promotion/advertising spend added to the total cost
- Whether commission is refunded on returns/cancellations
Hybrid channel strategy
The practical approach is not to reject commission entirely but to route the right order to the right channel: take new-customer discovery from the marketplace and move loyal customers to your own channel. That way you don't pay commission again on every repeat order.
Related topics and resources
- direct ordering vs intermediary platforms
- commission-free ordering options guide
- online ordering system pricing
- setup cost guide
- pickup ordering system
For details and a demo contact us or review free setup steps.
Frequently asked questions
How much is a marketplace commission typically?
It varies by platform and package; it is usually a percentage of turnover, and the total impact can grow with extra items such as delivery/service fees and campaign contributions. Check the platform's current contract for the exact rate.
How do I calculate commission's impact on profit?
Think of commission relative to the product's gross margin, not as a percentage of turnover: on a low-margin product a 20% commission can take a far larger share of profit. See the worked example below.
Do customers need a mobile app for the ordering platform?
No — customers order from a mobile browser. See ordering without downloading an app.
Get started
Contact us about an online ordering solution for your business and start taking orders on your own channel with Komisyonsuz.