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Online ordering system pricing
What logic do online ordering systems use for pricing? We explain subscription items, module pricing and — most importantly — the break-even point between a subscription and a turnover commission, with a worked example.
Short answer
Online ordering systems are priced with either a fixed subscription or a turnover commission. Break-even turnover = monthly subscription ÷ commission rate; above that threshold a fixed subscription is more economical. Compare prices using total cost including setup, modules and the payment processing fee.
Online ordering system pricing models
Online ordering systems are priced essentially in two ways: a fixed subscription and a percentage of turnover (commission). Some providers mix the two. The right choice depends on your turnover and growth rate.
- Subscription: Fixed regardless of turnover; the unit cost drops as you grow.
- Turnover commission: A low amount at low turnover, but the absolute cost keeps rising as turnover grows.
Items that make up the subscription price
- Base package: Order taking, menu management, basic reports.
- Modules: Loyalty, multi-branch, courier management, advanced analytics — added as needed.
- Payment processing fee: The small rate the payment provider takes per collection (not a commission).
Break-even calculation — example
Say one provider charges a fixed monthly subscription, while the alternative channel takes a 20% turnover commission. Break-even turnover = monthly subscription ÷ commission rate. For example, if the monthly subscription is 2,000 TL and commission is 20% (0.20), break-even turnover is 10,000 TL.
- Estimate your monthly turnover.
- Find the break-even turnover: monthly subscription ÷ commission rate.
- If your turnover is above this threshold, a fixed subscription is more economical.
- As turnover grows, the gap widens in favor of the subscription.
That's why a fixed subscription is almost always advantageous for businesses with high, repeat turnover.
Comparing prices correctly
- Calculate both models in TL using the same turnover scenario.
- Add setup and modules to the total cost.
- Factor in the annual-payment discount.
Related topics and resources
- setup cost guide
- ordering platform commission guide
- commission-free ordering providers
- direct ordering vs intermediary platforms
- online ordering system features
For details and a demo contact us or review free setup steps.
Frequently asked questions
Is a subscription or a turnover commission more economical?
It depends on your turnover. Above a certain turnover level, a fixed subscription stays cheaper than a turnover percentage. You can find that threshold with a break-even calculation (example below).
What should I watch for when comparing prices?
Look at total cost including setup, payment processing fee and module prices — not just the monthly fee. Put two providers side by side using the same turnover scenario.
Does online ordering system pricing require a mobile app?
No — customers order from a mobile browser. See ordering without downloading an app.
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